A Response to Kant’s First Analogy of Experience

Leibniz, one of the famous philosophers, once wrote, â€Å"I believe that the consideration of a substance is one of the most important and fruitful points in philosophy. † Kant expressed his agreement for this statement in the way he presented the â€Å"First Analogy of Experience†. In this analogy, he proposed the schema of substance beyond physical appearance. In this part, Kant’s primary objective is to explain the conditions for the applicability of a category to appearances: the schema of substance cannot be determined without considering the relevance between its appearance and criteria for a certain category. Therefore, Descartes’ representation of a ball of wax as a substance as perceived by the mind alone is not sufficient for Kant. In contrast, he believed that the ball of wax, before it should be considered as a substance, must meet certain criteria set by a sensible perception. Thus, the schema of substance defines the fact that all changes occur in some substance. To illustrate it further, there are two instances mention below. In a certain situation which occurs in the workplace, employment process has criteria to come across whether an applicant is qualified or not. Furthermore, the qualification of a person may not be suitable for every job description. It is a proof that one substance’s representation varies and not consistent. Another specific example is the fact that an individual person is more describable if put in comparison or a specific category. X is smarter than Y. However, Y is more engaged in sports than X. There are lots of categories to consider. In every category, it is possible that the capacity of an individual is different from each category. In the present time, Kant’s philosophy towards substance is undoubtedly discernible. It has a great impact in today’s time. In fact, it is more applicable to the modern world than any other conflicting philosophies. The outcome of his belief provides evidence of how strong it is.

Case Study Reflections Analysis Education Essay

This paper will research information presented from EDSL 673 and EDSL 671 from the Teaching English as a Second Language ( TESL ) plan. The information presented will research the five top thoughts that have generated to most fascinate over the continuance of these last two classs. Information will be discussed as to the importance of these thoughts and the deductions they will hold on future instruction. This paper will besides research ways that these thoughts can be implemented in current instruction under the preexistent conditions of the teaching assignment. Explanations will besides be presented to show what could potentially be the immediate consequences every bit good as the long-run consequences expected for holding implemented these thoughts within the current instruction assignment. These thoughts are relevant to instructors that will profit from information refering to direction of English Language Learners ( ELL ) or English as a Second Language ( ESL ) pupils. Contemplations There are so many different facets of instruction that are necessary in order for pedagogues to be effectual and to guarantee that all pupils are larning to their fullest potency. This is no exclusion for instructors of ELL or ESL pupils. However, due to the nature of kids and the manner each kid learns, instructors need to cognize the best patterns for direction based on the demands of their pupils. There are several different techniques and methods that may be utilized with ELL and ESL pupils in order for these kids to be successful in their acquisition ; and hence to go successful when working with their equals within the schoolroom. Based purely on the information being presented from the last two classs, there were several different constructs and thoughts that were being introduced. Although many of these impressions are familiar to experient instructors, there are several thoughts that may standout to persons as they may hold higher deductions to their instruction than others. There are five thoughts from these two classs that present the highest deductions, and they are the constructs of Natural Order Hypothesis, Affective Filter Hypothesis, Culturally Responsive Teaching, Schema, and Accessing Prior Knowledge. The construct of Natural Order Hypothesis presents pedagogues with the order that persons get linguistic communication accomplishments. There are predictable phases for primary linguistic communication acquisitions along with predictable phases for the acquisition of secondary linguistic communications. Primary linguistic communication is acquired following these phases: babble ( 6 – 8 months ) , holophrastic ( 1 twelvemonth ) , two-word phrases ( 1 – 2 old ages ) , and multi-word ( 2 – 5 old ages ) . A individual ‘s 2nd linguistic communication is acquired following these phases: soundless receptive or preproduction ( 6 – 8 months ) , early production ( 6 months ) , speech outgrowth phase ( 1 twelvemonth ) , and intermediate linguistic communication proficiency ( 1 twelvemonth ) . Having an apprehension of the Natural Order Hypothesis allows pedagogues to develop an apprehension of where their Ell or ESL pupils may be in respects to their linguistic communication acquisition. Therefore, by understanding this thought, the instructor may develop lessons that are better suited for the pupil. This will besides help the instructor in the creative activity of activities that are completed in the schoolroom so all pupils are able to take part. Teachers that are able to link this construct to their English linguistic communication scholars are besides able to help these pupils when working in little differentiated instructional groups, and hence doing the acquisition much more meaningful for these pupils. Developing an apprehension of Affective Filter Hypothesis will assist pedagogues present themselves along with their schoolroom construction and lesson thoughts in a mode that will set their English linguistic communication scholars at easiness with the information they are showing. This will help these pupils from making a filter that could hinder larning. Students that are in structured environments with instructors that genuinely care about their acquisition keep a low degree of emphasis, and pupils are more likely to be motivated and confident, and hence a batch of linguistic communication acquisition can take topographic point. Teachers that have been able to make an environment that focuses around the Affective Filter Hypothesis are able to help their pupils in higher degrees of linguistic communication acquisition. Students that are so able to bring forth a larger degree of linguistic communication acquisition are so able to stand out at greater rates within the schoolroom. The deductions of Affective Filter Hypothesis in instruction is high in order to guarantee pupils are larning. Helping pupils maintain a low affectional filter is an of import measure in the confidence that pupils are traveling to get the linguistic communication skills they need in order to go successful in the schoolroom. Culturally Responsive Teaching is a teaching method that recognizes the importance of including pupils ‘ cultural mentions in all facets of larning. Culture is the deeper degree of basic premises and beliefs that are shared by members of an organisation, that operate unconsciously and specify in a basic ‘take for granted ‘ manner an organisations position of its ego and its environment. Culture contains both external and internal elements. External elements of civilization contain those such as ; nutrient, festivals, vacations, dances and vesture. Internal elements of civilization are those such as ; values, beliefs and forms of non-verbal communicating. By acknowledging the value of Culturally Responsive Teaching, pedagogues are able to demo pupils that they value their civilization and hence will observe their heritage in the schoolroom. This shows pupils that they are valued as persons and at the same clip could even bring forth a low Affective Filter. Culturally Responsive Teaching is of import in order to demo pupils that as the instructor, you value where they come from, and wish to observe that with the remainder of the category. All pupils should be able to portion with each other their civilization and heritage. This creates a schoolroom of culturally antiphonal pupils and helps the pupils understand that their backgrounds are of import. Teachers that partake in this pedagogical pattern create unfastened and receptive environments where pupils feel welcome when they enter the schoolroom. Last, scheme and accessing anterior cognition are of import factors that can act upon larning within the schoolroom. Schema is the organisational form or construction ; the conceptual model that pupils possess. Teachers that are able to entree a pupil ‘s scheme are more likely to be successful in assisting that pupil develop an apprehension of the constructs that are being taught. Teachers that are able to understand the deductions of scheme are so able to use this cognition into their schoolroom and their lessons. By showing to pupils how different accomplishments build upon one another will help these pupils in doing connexions between one construct and another. Accessing anterior cognition is manner for the pupils to take what they already know, and so use that cognition to the stuff they are presently larning. Teachers that focus on accessing their pupils ‘ anterior cognition are more likely to hold pupils that are able to retain information. Bing able to entree one ‘s anterior cognition is of import when working in the country of bring forthing illations. Bing able to do illations is an highly of import accomplishment when increasing reading comprehension. Bing able to use what one already knows to what the writer is connoting will assist the pupil in holding a greater apprehension of equivocal constructs. Both scheme and accessing anterior cognition are impressions that all instructors should implement in their schoolroom course of study. Constructing a pupil ‘s scheme while at the same clip holding the pupil entree their anterior cognition will further a greater apprehension of the thoughts that are being taught in the schoolroom. During the continuance of these two classs, I was able to develop a greater apprehension of these constructs and recognize how of import they are in being implemented in the schoolroom on a regular footing. Although these constructs are ideals that I presently posses, these classs have presented extra methods for execution in order to better pupil accomplishment. I will go on to implement these thoughts in my schoolroom environment with the end of continued pupil betterment. Currently, I do n't hold pupils in my schoolroom that are coded as being English linguistic communication scholars, and hence do non use the tactics for teaching English linguistic communication scholars in the schoolroom. However, I have had English linguistic communication scholars in old categories, and hence reexamining this information will help me with the continued execution of these techniques. The major benefits of these constructs are that they work with all pupils, and non merely those pupils that are considered to be English linguistic communication scholars. The immediate consequence of implementing these thoughts in the schoolroom would be the hope of increased accomplishment on the behalf of the pupils. The continued reappraisal of these constructs will bring forth a better apprehension of these thoughts, and hence a deeper apprehension of how they may be implemented into the schoolroom construction on a regular and ongoing footing, therefore holding a continued impact on pupil larning. Long-run effects of the execution of these thoughts will be the long-run apprehension of the different impressions covered within the schoolroom. By constructing on the pupils ‘ scheme, therefore increasing the pupils ‘ anterior cognition will take to them holding a greater keeping rate for their future class work.

Frankenstein and Blade Runner Essay

The texts, Frankenstein and Blade Runner reflect changing contextual values; however the treatment of content remains the same. Mary Shelley’s didactic Frankenstein published in 1818 centres on scientific advancement of the Industrial Revolution, as presented through a consolidation of Gothic and Romantic elements in response to the shifting paradigms of the Enlightenment Age. Similarly, Blade Runner directed by Ridley Scott in 1982, transforms the notions of Frankenstein to position its postmodern audience to consider the negative ramifications of the Cold War and the rise of capitalism. These contextual ideas will be explored through the thematic concerns pertaining specifically to the destructive potential of abusing scientific power, the flawed responsibility of man as creator and the nature of humanity. Indeed, Blade Runner is a realisation of the sublime warnings highlighted by Shelley’s Frankenstein in 1818. Destructive potential of abusing scientific power Frankenstein highlights the destructive potential of abusing science through overpowering human morality and provoking irresponsibility. The 18th Century Age of Enlightenment was a social movement where logic and reason was advocated as the primary source of authority, characterised by scientific advancements such as Galvani’s concept of electricity as a reanimating force and theorists such as Erasmus Darwin. Hence, Walton’s metaphor, influenced by Age of Enlightenment, â€Å"What may not be expected in a country of eternal light? † is mantric for both Walton and Frankenstein who display a â€Å"thirst for knowledge† in their respective scientific quests. The metaphor and symbol of â€Å"eternal light† represents the mysteries the pair wish to uncover and accompanied with rhetorical question it reflects the optimism of society embracing the Age of Enlightenment. However, the irrevocable consequences of abusing scientific power is highlighted when Frankenstein says, â€Å"â€Å"All my speculations and hopes are as nothing, and like the archangel who aspired to omnipotence, I am chained to an eternal hell. † as he is tormented by the â€Å"filthy daemon† he creates; a monster â€Å"even Dante could not have conceived. The allusions to John Milton’s Paradise Lost and Dante Alighieri’s Inferno through metaphor and simile emphasises the destructive potential of abusing scientific power as Frankenstein’s environment decays into hell. This caution of the destructive potential of abusing science is realised in Blade Runner through Scott’s mise-en-scene of the dystopian urban wasteland of 2019 Los Angeles, emphasising the destruction of the natural environment as a result of the Cold War’s nuclear threat and rise of consumerism. In the opening sequence, the slow-panning panorama shot, under chiaroscuro lighting, captures a hellish megalopolis with huge smokestacks spewing fire into the atmosphere and large pagan corporate edifices towering over the city. This disorienting imagery is coalesced with violent, non-diegetic sounds and visuals of constant rain, symbolizing concerns of acidic rain and the burning of the environment. Hence, Scott’s utilization of futuristic â€Å"film noir† cinematography establishes a grim, claustrophobic environment that is completely devoid of the natural world. By depicting such dystopia and understanding contextual concerns such as the capitalist deregulation and the ‘trickle down’ theory of Reagan’s era, Scott applies Shelley’s â€Å"Promethean† motif to caution viewers about the potential environmental dangers of abusing modern technology and nuclear warfare, which were widespread social concerns at the time due to the climax of the Cold War. Flawed responsibility of men as creator Frankenstein highlights how unrestrained science undermines man’s responsibility as creator. Shelley’s era was a time of religious revival where philosophers such as Kierkegaard asserted spirituality was more than â€Å"objective appearance† and demanded engagement. In both texts, several biblical allusions are made to the image of man usurping the title of â€Å"creator† and creation becoming the forsaken â€Å"fallen angel. † Hence Victor’s Godly damnation reflects man as illegitimate to play the role of God: â€Å"Wretched devil! You reproach me with your creation; come on, then, may I extinguish the spark which I so negligently bestowed. Through the emotive biblical language and poetic allusion to â€Å"Milton’s Paradise Lost†, Shelley evokes the retelling of Satan’s fall from grace, where the monster’s likeness to the â€Å"fallen angel,† exacerbates the notion that man, corrupted by the moral insensitivity of science, is flawed as creator. Moreover, the â€Å"spark† alludes to the â€Å"eternal light† which irresponsibly leads to the immoral creation of a monster that is both extravagant and aberrant. This is illustrated by the graphic imagery of the monster’s impurity such as â€Å"skin arely covered† and â€Å"yellow eye† alongside the creature’s painful personal recollections through direct use of the first person, â€Å"I was a poor, helpless, miserable wretch. I knew, and could distinguish, nothing; but feeling pain invade me on all sides. † Hence, Shelley highlights to readers in the Enlightenment period that innate selfishness of men corrupts the moral grounding of scientific pursuit rendering man as illegitimate to play the role of God. The issue of mankind as selfish creators, disengaged from institutionalized structures such as Christendom, is extended in Blade Runner in the â€Å"meeting of the maker’ scene. Tyrell ruthlessly exploits his economic power by separating himself from the decaying dystopia of Los Angeles. Tyrell’s fundamentally flawed intentions are personified in the Tyrell Corporation’s edifice of a Grandiose, Mayan style pyramid physically exerting a powerful dominance over the city. It is presented through an upward panning low angle shot, spliced with close up shots to reinforce the dominance of consumerist progress in dystopia. The pyramid’s historical association with Egyptian royalty links them with the divine, typifying Tyrell’s ‘God-like’ role as creator. This is reinforced in Tyrell’s costuming of white clothing amidst long shots of a candle-lit church atmosphere, typifying his glorified religious status. Moreover the low-angle shots of the ‘artificial owl’ with dark shadows emphasises the extent to which the natural environment has been artificially remodeled due to the rise of consumerism in the 1980s. Hence, the dehumanised portray of Victor Frankenstein and Tyrell demonstrates that despite differering contexts, science leads to an abandonment of moral responsibility and man is flawed as creator. What constitutes humanity in an individual Frankenstein highlights the true nature of humanity as influenced by the 18th Century Romantic Movement. The 18th Century Romantic Movement was a social reaction against the 18th Century Age of Enlightenment, characterised by stressing the beauty of the natural world and emotional feeling. The natural world’s splendour is highlighted as Frankenstein flees to Mont Blanc for conciliatory peace away from his torment. â€Å"The unstained snowy mountain-top, the glittering pinnacle †¦ the eagle soaring amidst the clouds. † The Romantic and emotive language, imagery and allusion to Edmund Burke’s On the Sublime and the Beautiful portrays the beauty of the natural world, free from destructive science. Further humanity’s emotions are romanticised through the benevolent portrayal of the Monster. â€Å"No father had watched my infant days; no mother had blessed me with smiles and caresses†¦ What was I? † Through the combination of emotive language, a personal tone created through the personal pronoun â€Å"I† and a rhetorical question to question what constitutes humanity within a being, Shelley transcends the Gothic stereotype typically bestowed upon a monster to emphasise the monster’s human longings for parental love and companionship. Hence, as the Romantic Movement and its fascination with the sublimity of nature, was being overcome by the strict rationality of the Age of Enlightenment, Shelley foreworns of the destruction of the magnificence of humanity, both in the natural world and in human emotions, as a result of rampant science and irresponsibility. Similarly, the â€Å"more human than human† portrayal of Roy in Blade Runner also highlights our mistreatment of scientific creations as artificial commodities, blurring the distinction between humans and products of artificial intelligence. In the final scene, Scott uses a close-up shot at Roy’s nailed hands, literally portraying him as a Christ-like figure, as he is enslaved and morally detached from humanity from the goals of â€Å"commerce†. The condescending aphorism in Tyrell’s comment at Roy’s desperate cry for life, â€Å"the light that burns half as long, burns twice as bright† alludes to the â€Å"eternal light† in Frankenstein’s Age of Reason and its effects on humanity’s disregard for the human consequences of its actions. Hence Roy asserts â€Å"I’ve seen things you people wouldn’t believe†, which reflects about his personal, human pain and suffering as a result of the commoditised world. Furthermore, a close up of Roy, alongside the pure white background creates a cathartic moment as Roy becomes ‘the fallen angel’, magnanimously giving life to Deckard and instilling human qualities within him. It is through illustrating Roy’s sensitivity that Scott ‘appropriates’ Shelley’s dilemma of what constitutes humanity within any being, questioning the morality of the technology-dependent audience of the 1980s; as they take scientific creations for granted. Hence after suffering and succumbing to brutal dehumanisation, both Replicant and Beast have emotively evoked pathos and senses of profound solemnity. Ultimately, both Frankenstein and Blade Runner are products of their cultural milieu and forewarn us of the destructive potential of abusing science, illegitimately playing the role of God and the values of humanity that degrade our morality and responsibility. More subliminally, however, each text embodies the moral limitations of being human through the oppressive nature of scientific and technological advancement.

Modest Proposal-Satire Essay Example | Topics and Well Written Essays - 500 words

Modest Proposal-Satire - Essay Example And even under Obama, the US is still involved in a deadly conflict in Afghanistan, in which many young men and women are dying on a fairly regular basis. Of course, in these situations, it was not just the US presidents who were sending their forces into war: Ho Chi Minh, Saddam Hussein, and Osama Bin Laden have also been there on the other side, sending their own forces (although fewer young women are among them) to die in the name of a politicized, extremist religion. The solution which I propose to the pervasive problem of war between nations is simple and effective, and it is amazing that no one has thought of it before. To fully understand the solution, you must put yourself into the boots of a ground soldier. It is no matter what army they are fighting for; you make take your pick. In every case, they are fighting for someone else. They are fighting because someone is telling them that, for example, Iraq has WMD, or that America is the Great Satan. A lot of them are young men and women with no personal, political, religious, or ideological stake in the war for which they are expected to lay down their lives. My friend Pat from childhood went to Iraq with the Navy; he joined the Navy out of high school as a way to earn extra money for college, and he wanted to buy a sports car, which he was able to do with his signing bonus. Pat did not care about Iraq or WMD: he could not even locate Iraq on a map. He had no personal dealings with, or vendett a against, either Osama Bin Laden or Saddam Hussein. For that matter, he didn’t like Bush; he used him as an example of a person who had a â€Å"free ride.† Now that you know Pat, and how much he didn’t care about the issues before he was sent to Iraq to risk his life, you might wonder who should have been sent, and who should have fought. Here is the simple answer: George W. Bush and Saddam Hussein. They are the

Compare Paper Essay Example | Topics and Well Written Essays - 500 words

Compare Paper - Essay Example Operant conditioning describes positive reinforcement, negative reinforcement, punishment and extinction as reinforcement options for behavior. It considers the external factors those which can be viewed as the basis for human behavior. Resource allocation theory is a direct measure of the keenness and effort of an individual to accomplish the task effectively. It is based on certain expectations from the attainment of the tasks based on the success from the past experiences. It is the desire of the individual to contribute effort for the task accomplishment. For instance, as explained by John Whitmore (2009), self motivation can be considered as an inevitable ‘winning ingredient’ if individuals have the desire to attain self-worth and identity (p. 107). As the name suggests, goal orientation perspective refers to individuals’ response to proposed goals. It implies individuals’ attempt to accomplish their wishes set as personal goals. This perspective helps to identify individual preferences through motivation.

WHAT IS PLAGIARISM WHY DO YOU THINK PLAGIARISM IS A PROBLEM IN Essay

WHAT IS PLAGIARISM WHY DO YOU THINK PLAGIARISM IS A PROBLEM IN ACADEMIC WORK HOW CAN YOU AVOID COMMON CAUSES OF PLAGIARISM - Essay Example It is a serious problem in the academic work because it defeats the valuable essence of education, which is to make students grow intellectually and prepare them to all the challenges life may bring. Also, educators cannot fully perform their duties because they cannot thoroughly assess the potentials of their students as they are deceived by the output of plagiarism. There are many common causes of intentional and unintentional plagiarism, and experts believed that there is no common antidote for all these grounds. For instance, stress and time pressure are among the common causes of plagiarism; therefore, to avoid these causes, I need to start doing my research papers/assignments as early as possible so that I will have ample time for researching and for rechecking proper citation usages and documentation (e.g., using quotation marks for a direct quote & paraphrasing). Another cause is ignorance of documentation; hence, I need to take notes carefully, understand not the words but the information so that I can use my own words/ideas, and be keen on using quotation marks for a direct quote. Also, I need to put automatically all the sources that I have used in my research paper in the reference page for me to avoid neglecting those. I can also check my paper to the school’s online plagiarism software to make sure that I did not fail to cred it some sources or if I have copied words/ideas of someone else without any

Botany Essay Example | Topics and Well Written Essays - 250 words

Botany - Essay Example The research helps the natural scientists to find out things which they have not been able to study and hence the genetic engineering on plants is all the more significant. The third reason is concerned with how the industry has been able to benefit at the hands of the genetic engineering which has taken place over the years on plants. The fourth reason concerns the agricultural basis where genetically modified plants bring to light the genetically modified food forms. The genetically modified crops are also receiving significance because of their uses and advantages that are brought to the notice of all and sundry (James, 1997). The last reason is linked up with the other areas where the genetically engineered plants have been beneficial, mostly comprising of the materials science realms and the construction of the lithium-ion batteries. Hence the genetic engineering of plants is a very renowned area and one which has received attention for a number of different reasons mentioned

Security Report Essay Example | Topics and Well Written Essays - 1500 words

Security Report - Essay Example However, there are many cases where malware is found in genuine software like company software; and the malware can be used maliciously in gathering marketing data. Software like firewalls, antivirus and antimalware are installed in computers to prevent malware attacks. The school administrators and teachers, on detecting malware attacks on school computers, should take steps to adopt the damage and adopt ways of minimizing the malware attacks in future. Assessing the damage involves three steps; preparation, investigation and assessment. In preparation stage; the administrators should avoid using the browser of affected computers; this is because malware usually spreads through browser vulnerabilities and opening infected web page can damage the computer further. The investigation stage involves identification of the malware type; this can easily be done through the study of malware categories in the server configuration and SQL injection (Cashell & Webel, 2004). In assessment stage the administrators should consider the damage done, for example; data theft of computer files corruption. The school administrators should inform members of the public on the malware attacks cases; through the appropriate communication or media channels. The public should also be informed of the type and magnitude of malware attack. Malware attack on school computers can be motivated by financial reasons, data theft or the innovative nature of students. The public must be told of the appropriate measures put in place to investigate the malware damage; and their trust can be achieved through explaining the measure adapted to prevent further attacks in future. There are software programs which have been made for the main purpose of combating malware; the school administrators should ensure that this antimalware software is installed in all official computers. Other preventing measures involve; backup measures and recovery measures. Antimalware

Critically assess the US foreign policy-making process. What are its Essay

Critically assess the US foreign policy-making process. What are its main strengths and weaknesses - Essay Example The United States sets interaction among its organizations, corporations and individual citizens and into other nations through the implementation of its foreign policy. The United States does not live by its own economy alone but its level of achievement in the world depends on its interaction with its surrounding environment. It is known that the United States performs its functions not just for its people but to its surrounding nations and all other countries in which it has tied up interaction with. For instance, its healthy interaction with China is another important part that it needs to take into account. China is said to be an emerging economy in Asia and it is becoming extraordinary when it comes to its capacity to influence the world economy. With this, the United States has to essentially perform the best possible option in order to maintain its healthy interaction with Chinese government. On the other hand, the United States’ interaction with oil producing countrie s is another important strategy in which its economy will be able to survive in times of financial challenges. Thus, it is important to consider healthy foreign policy that will protect its national interests in times when there is a need so. ... The international distribution of power according to realists is one of the reasons why the United States adopts foreign policy, but another approach is giving more emphasis on the political institutions of a country in the domestic setting (Trubowitz, 2004). As can be observed, power is the bottom line which is one of those that influence the United States foreign policy making. There are different motivated individuals and groups competing against each other in order to achieve flow of power and symbolism in the government and society. And this eventually affects the entire foreign policy making process of the United States (Rosati and Scott, 2010). Competition at some point is healthy. Then one of the strengths in the United States’ foreign policy-making process is the ability to come up with the best procedure because it is necessary to substantiate all the needed concerns for the purpose of ensuring national interests. However, because of this competition there is also a need to properly define the best intention of stakeholders and other competing organizations in as thorough as possible. This is a disadvantage point because the unlikely intention may have greater chance to prevail in the process and will eventually affect the entire foreign policy-making process. As a result, the output may not entirely be for the national interest alone but for the benefits of the few. This creates a considerable issue because of the inclusion of power and generally politics. For instance, private groups have the capacity to check the state’s initiatives and this is due to the weakness of the US political system at some point (Krasner, 1977). Secure global system is one of the primary expectations in instituting foreign policy (Hill, 2002). This is highly

Modern technology Essay Example for Free

Modern technology Essay Technology has become a very important part of our lives nowadays. During the past few years, technology has evolved in many ways and is probably without a doubt better than ever before. People are always trying to find something new that will improve our lives dramatically. Some of the creations that have really changed our lives are the computer, telephone, internet and electronic mail, television, cell phone and voice mail. Everything has a positive and a negative effect on our lives and so does technology. Technology may be very helpful but it can sometimes be very harmful. In our modern society, people cant see themselves without computers. Computers have evolved so much during the past years. They used to be bulky, expensive and not very reliable machine but nowadays there are fast, small and affordable and nearly every family has a computer. With computers you can browse over the internet and look for information about a subject instead of having to do read books at the library or read the newspaper. Nowadays mostly everything is available on the internet. You can even do your Christmas shopping over the internet instead of having to spend a long time waiting at the malls. Electronic mails can be sent over a network and its much faster and takes up less time than to have to write a letter and then send it and the person would have to wait a day or more to get your letter. Cell phones are also very useful gadgets as people can reach you wherever you are. In case of emergency people can contact you even if youre not at home. When you have a computer you can just store your files on your hard drive and it can be retrieved at any time. Its also much easier to type something than to handwrite as if you make a mistake white-out doesnt have to be used as you can edit your whenever you want before printing it. Machines can also be programmed to answer the phone for you whenever youre not here or you dont want to take the call because youre too tired to do it. Technology has helped the NASA in various ways. They have discovered new planets, found out interesting facts about them like what are they made of or is there air and water on that planet. As you can see technology does have various advantages and it would be pretty much impossible to live without technology nowadays. Ever since the beginning, technology always had disadvantages. Although  computers are very useful machines, hackers can enter your computer and access private information for example your bank account without you even noticing it. They can copy your password and later on use it to take money from your account without any permission. Computer viruses are also very dangerous as it can destroy your data completely and you may even have to buy a new computer afterwards as the damage cant be repaired. People are starting to lose their communication skills because most of the things are now done on the computer. People who dont have enough knowledge in computers are having more and more trouble to find a good job even if they have other qualifications. In chat rooms, older people usually make young teenagers believe that theyre the same age as them and sometimes ask them to meet them at some place before kid-knapping them or doing something else that will harm them. These things show that technology has some disadvantages if it is used in a harmful way. Technology has some advantages and disadvantages. People should know what theyre doing and they should know how to protect themselves from hackers and harmful programs. Anti-viruses should be used as well as firewalls for protection. Before actually meeting someone that youve talked to over the internet you should be completely sure that he/she didnt lie to you because it could end up very badly for you. Teenagers should not always listen to the media because sometimes the media only tells you something so that they can make money out of it and in return you hardly gain anything. Technology has become part of our daily lives and the question is how far will technology go?

Flumequine and Balofloxacin

Flumequine and Balofloxacin Made by LAB GROUP: F2 Lab Instructors: T.A/ Spring 2015 Table of Contents: Introduction on (Flumequine) pg. 3 and (Balofloxacin) pg. 4 Discussion on (Flumequine) pg. 5, 6, 7 and (Balofloxacin) pg. 8, 9, 10 Conclusion pg. 11 Reference pg. 12 Flumequine: The first of the quinolone family is the nalidixic acid. The drug was followed by the floroquinolones including flumequine which is a 1st generation agent in the floroquinolones. The first generation including flumequine had a variety of problems such as: Limited activity poor distribution tendon ruptures Hepatotoxicity and additive effect on neurological disorders ex: myasthenia gravis All of the first generation drugs were used for the treatment of infections in the urinary tract. The benzo quinolzine (flumequine) was invented in 1973 by (rikker labs) a german inventors. Flumequine is known to be the first of the quinolone family to include a fluoride at carbon number six on the skeleton of the quinolone compound. Although flumequine is basically the first of all floroquinolones it is frequently overlooked upon classification of this class of drugs through generations; it was omitted from the list. It is more often used for the treatment of farm animals and on certain cases pets. And as follows the use in humans is for infections in the urinary tract. It was originally used only for urinary tract infections until reports of toxicity were filed reporting anaphylactic shock and degrees of damage in the liver. The (FDA) food and drug administration made a request on all the quinolone and floroquinolone boxes to be delivered to contain a black boxed warning thus, noti fying the risks of sudden ruptures in the tendon which basically includes the flumequine. As well letters were sent to physicians based on the FDA's request to notify the doctors. The tendon complications were also exhibited in flumequine. The majority of floroquinolone generic versions did not include the black boxed warning in 2009 September as well some reports were filed to claim that this information was never distributed or shared among pharmacists and some products to this day still are shipped without the warning or medication guide that the physicians and pharmacists can distribute. Uses (licensed): Infections in the urinary tract Balofloxacin: Balofloxacin is often potent as an antibacterial agent. It has a broad spectrum bactericidal activity. It is less toxic than other fluoroquinolones. The distinction between a quinolone drug and a fluoroquinolone drug is the addition of fluorine to the basic pharmacophore, which causes a fluorinated drug. Quinolones and fluoroquinolones terms are often used interchangeably regardless of this distinction. Balofloxacin is a third generation fluoroquinolone. A meta-analysis of skin infections and fluoroquinolones showed that the fluoroquinolones are more associated with unfavorable reactions than beta lactam. However, the increase was due to a slight to moderate rate of nausea and diarrhea higher. Enough to cause serious side effects withdrawal of the trial occurred at similar rates. Rarely, fluoroquinolones have been associated with serious and adverse effects on the musculoskeletal system, cardiovascular system, central nervous system and peripheral nervous system, circulatory system, the maxillofacial system, endocrine system, gastrointestinal system the urological system, liver, brain, skin, and sensory systems such as sight, hearing, touch, smell and taste. After a single dose toxic reactions had been reported to occur. Uses: Uncomplicated infections of the urinary tract Chemical structure: Flumequine: Chemical structure and formula: C (14) H (12) F (1) N (1) O (3) IUPAC name: 9-fluoro -6, 7 dihydro -5 methyl -1 oxo -1H, 5H -benzo quinolizine -2- carboxylic acid Mode of action: Flumequine is mainly an antibiotic that is broad spectrum and mostly active against gram positive bacteria and gram negative. Mechanism works through the inhibition of gyrase DNA, topoisomerase specifically type 2 and type 4; they are enzymes that are responsible for bacterial DNA segregation therefore by inhibiting them the bacteria cannot replicate hence, inhibition of cell division. This mechanism might also alter mammalian cell division. Basically the drugs of high activity could lead to toxic effects in mammals. The report of DNA damage was first filed in 1986, its mechanism of cytotoxicity is still unknown. Dosage forms: For veterinary forms: Oral solutions (10-20%) prescription required For human forms: Oral tablets (400mg) notice: it is discontinued 20% solution Tablet formulation stopped Synthesis of flumequine: Structure activity relationship (SAR): The fluorine that is present at carbon number six which enhances the inhibition of gyrase and cellular penetration. The carbon number seven constituent was found to control cell permeability according to the properties of the constituent. Substitution of N number 1 is essential in obtaining the anti-bacterial properties. The introduction of a butyl group at N number 1 enhances the activity against the gram positive bacteria and little or minimal reduction of activity against gram negative bacteria. At position two the addition of nitrogen did show an improvement of the pharmacokinetic properties. At positions 4 and 3 they do have a link with the keto and carboxylic group which is an essential thing for binding to the gyrase DNA. At position number 5 the substitution by small groups like amino, nitro, halogens and alkyl groups could improve the tissue distribution and absorption. Though suggestions were raised that the substitution at position 5 could decrease the anti-bacterial properties. At position 6 the substitution by F, H, Br, Cl, nitro, methyl and Cyanide would actually increase the potency of anti-bacterial activity by means of improving the binding and penetration abilities. Metabolism: Flumequine is known to have good absorption thus, well absorbed and is mainly excreted in feces and urine as a glucuronide conjugates according to the parent drug and active ingredient of metabolism which is flumequine 7-hydroxy. The drug is eliminated within 168 hours after dosing. Major residue was found in chickens, pigs and sheep to be in the form of flumequine 7-hydroxy it was found in minimal amounts. The detection of the parent drug was only found in trout. Metabolism can be summarized as well absorbed and metabolized in the liver. Balofloxacin: IUPAC: 1-Cyclopropyl-6-fluoro-8-methoxy-7-(3-methylaminopiperidin-1-yl)-4-oxoquinoline-3-carboxylic acid Synthesis: Mode of action First and second generation fluoroquinolone selectively inhibit the field of ligase topoisomerase II, leaving two areas nuclease intact. This modification, combined with the constant action in the bacterial cell by topoisomerase II, results in fragmentation of DNA through nuclease activity domains of intact enzymes. fluoroquinolones that are third and fourth generation are more selective for the ligase domain topoisomerase IV and therefore improved the gram positive coverage. Fluoroquinolones can enter cells through porins easily thus, could be used for the treatment of pathogens that are intracellular such as Mycoplasma pneumoniae and Legionella pneumophila. Too many bacteria that are gram-negative, the target is the DNA gyrase, in turn the topoisomerase IV is the target of many Gram-positive bacteria. Some compounds of this class were found to inhibit the synthesis of mitochondrial DNA. Dosage forms: Tablets 100-400 mg oral Metabolism: Pharmacokinetics of balofloxacin, the new fluoroquinolone, was a study conducted on mice, dogs and rats through liquid chromatography (high-performance). The bioavailabilities oral means of balofloxacin it was obtained through calculation of the AUC (area under the curve) after intravenous and oral in mice, rats and dogs 87.50 and 87.73%, respectively, suggesting that was absorbed almost entirely balofloxacin in rats and dogs, but not in mice after single oral administration. The average elimination half-life in plasma after intravenous injection in mice, rats and dogs are 0.92, 1.33 and 6.38 hours, respectively. I mean cumulative urinary excretion rate unchanged balofloxacin within 24 hours of oral administration of balofloxacin in dogs, mice and rats respectively. May secrete a small part of the metabolism in the urine as glucuronide balofloxacin and N-desmethyl balofloxacin in these species. After oral administration of balofloxacin in a dose of 100 mg / kg in rats, and was for a long period of absorption compared with those after administration in doses of 5 and 20 mg / kg. The plasma concentration-time profiles and pharmacological parameters of balofloxacin in male mice similar to those found in female mice, suggesting a lack of sex-related differences. Once a day for 21 days, multiple departments were not affected by this drug in mice of balofloxacin formations. Structure activity relationship (SAR): The fluorine that is present at carbon number six which enhances the inhibition of gyrase and cellular penetration. The carbon number seven constituent was found to control cell permeability according to the properties of the constituent. Substitution of N number 1 is essential in obtaining the anti-bacterial properties. The introduction of a butyl group at N number 1 enhances the activity against the gram positive bacteria and little or minimal reduction of activity against gram negative bacteria. The addition at position two of nitrogen did show an improvement of the pharmacokinetic properties. They do have a link at positions 4 and 3 with the keto and carboxylic group which is an essential thing for binding to the gyrase DNA. The substitution at position number 5 by small groups like amino, nitro, halogens and alkyl groups could improve the tissue distribution and absorption. Though suggestions were raised that the substitution at position 5 could decrease the anti-bacterial properties. The substitution at position 6 by F, H, Br, Cl, nitro, methyl and Cyanide would actually increase the potency of anti-bacterial activity by means of improving the binding and penetration abilities. Conclusion: Flumequine: It is a first generation fluoroquinolone Well absorbed orally and metabolized hepatically (glucuronide conjugates) Discontinued due to dangerous adverse effects such as hepatotoxicity Veterinary use only Black box warning Is used for UTI but discontinued in humans Mechanism of action is inhibition of DNA gyrase, less selective than third generation drugs and lower gram positive activity Was administered orally as tablets for human use but discontinued and mainly now as solutions for veterinary use Excreted in feces and urine . Balofloxacin: It is a third generation fluoroquinolone Well absorbed orally and minimal hepatic metabolism It is very useful because it has less adverse effects than other fluoroquinolones Human use No black box warning due to minimal side effects Mainly used for uncomplicated UTI Same mechanism of action of fluoroquinolones (Inhibition of DNA gyrase) more selective and improved gram positive activity due to 3rd generation properties Orally administered in the form of tablets Excreted in feces and urine Reference: Chemspider, Flumequine Available at: http://www.chemspider.com/Chemical-Structure.3257.html (Accessed: 12 April, 2015) FAO, Food and Agriculture Organization of The United States, Flumequine, Available at: http://www.fao.org/docrep/w8338e/w8338e0a.htm (Accessed: 12 April, 2015) NCBI, Structure Activity relationships of The Fluoroquinolones, Anti microb Agents Chemother (1989) pages: 131-135 Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC171443/ (Accessed: 12 April, 2015) World Public Library, Flumequine Available at: http://www.netlibrary.net/articles/flumequine#Mode_of_action (Accessed: 12 April, 2015) Medicine India. Balofloxacin Pharmacology. Available at: https://www.medicineindia.org/pharmacology-for-generic/2923/balofloxacin (Accessed: 13 April, 2015) NCBI. Pharmacokinetics of the new fluoroquinolone balofloxacin in mice, rats, and dogs. (1995). Available at: http://www.ncbi.nlm.nih.gov/pubmed/7646579 (Accessed: 13 April, 2015) WHO. Medical reference publication. (2005). PDF, Available at: http://www.netlibrary.net/eBooks/WPLBN0000173166.aspx (Accessed: 13 April, 2015) Drugs and Pharmacology. Balofloxacin. (2013). Available at: http://drugsandpharmacology.blogspot.com/2013/03/balofloxacin.html (Accessed: 13 April, 2015) 1

Reasons for Blogging :: Blogs

Reasons for Blogging When people blog, it has many different effects on their lives. What kind of effects, and why people blog is the question I am trying to uncover. Blogging can be classified as an online journal, notebook, virtual community, or a dream world for people wanting to be somebody else. Blogging can also be described as a rendezvous point for relationship seekers. For people without hobbies, they find resolve in blogging. Blogging is like building a model, or painting a picture, either way, every blog has it’s own characteristics. Like people are different, blogs are different, and some people do it for pure pleasure or â€Å"fun† if you will. On the other hand blogs can be used in a moneymaking ventures, as does Jorn Barger does here, Pretentious blogger Jorn Barger is calling his potential $1,000/yr banner ads/messages an "Experiment." I guess a guy who lives like a monk in West Rogers Park can't bring himself to admit he's doing business not experiments. Nice blog though, except for his rabid fascination with people living in front of webcams, its not art its voyeurism. (Skallas) Jorn Barger tried to sell pictures to others through his blog. This is what other people like Kristin thought after he tried to sell pictures on his blog, why should he have to 'admit' anything? He owns the domain, let him do or say whatever he wants to with it. He doesn't have to account for his actions with his readers. (Kristin) Ways to escape the world these days are hard to find. People use blogging as a form of release from the physical world. In a blog, there are no rules. According to the article â€Å"When Bloggers Came of Age†, Cooper states that there are no rules to blogging: All in all, I’ve revised my earlier views about the usefulness of blogging, moving full circle from my earlier position. Yes, there's still a lot of chaff out there, and it's the reader's responsibility to sift and choose. But in the best spirit of grassroots participation, these new information gatekeepers are helping to rewrite the rules. (Cooper) Bloggers can be as creative or as careless as they want. They don’t have to conceal the truth, or reveal their honesty. For the people who lack the face-to-face social skills, blogging makes conversing verbally a whole lot easier, as it enables people to feel more comfortable. Reasons for Blogging :: Blogs Reasons for Blogging When people blog, it has many different effects on their lives. What kind of effects, and why people blog is the question I am trying to uncover. Blogging can be classified as an online journal, notebook, virtual community, or a dream world for people wanting to be somebody else. Blogging can also be described as a rendezvous point for relationship seekers. For people without hobbies, they find resolve in blogging. Blogging is like building a model, or painting a picture, either way, every blog has it’s own characteristics. Like people are different, blogs are different, and some people do it for pure pleasure or â€Å"fun† if you will. On the other hand blogs can be used in a moneymaking ventures, as does Jorn Barger does here, Pretentious blogger Jorn Barger is calling his potential $1,000/yr banner ads/messages an "Experiment." I guess a guy who lives like a monk in West Rogers Park can't bring himself to admit he's doing business not experiments. Nice blog though, except for his rabid fascination with people living in front of webcams, its not art its voyeurism. (Skallas) Jorn Barger tried to sell pictures to others through his blog. This is what other people like Kristin thought after he tried to sell pictures on his blog, why should he have to 'admit' anything? He owns the domain, let him do or say whatever he wants to with it. He doesn't have to account for his actions with his readers. (Kristin) Ways to escape the world these days are hard to find. People use blogging as a form of release from the physical world. In a blog, there are no rules. According to the article â€Å"When Bloggers Came of Age†, Cooper states that there are no rules to blogging: All in all, I’ve revised my earlier views about the usefulness of blogging, moving full circle from my earlier position. Yes, there's still a lot of chaff out there, and it's the reader's responsibility to sift and choose. But in the best spirit of grassroots participation, these new information gatekeepers are helping to rewrite the rules. (Cooper) Bloggers can be as creative or as careless as they want. They don’t have to conceal the truth, or reveal their honesty. For the people who lack the face-to-face social skills, blogging makes conversing verbally a whole lot easier, as it enables people to feel more comfortable.

Hydrogen Power as a Fuel Source Essay examples -- Alternative Fuel Oil

Hydrogen Power as a Fuel Source It is no secret that the Gulf war was fought for superiority of the vast oil reserves in the Arab regions. This point to the fact that the superpowers are experiencing a severe shortage of fuel for its un-satiated energy needs. While the advanced nations in the world are the biggest consumers of fuel, their fuel production capacities are very limited or almost non-existent. Scientists predict that the world's oil reserves will not last for long and we need to find out alternative forms of fuel for our ever growing fuel needs. In addition, the quantum of pollution that occurs by burning fossil fuels is an ever growing threat to the already fragile ecosystems of the world. It is in this scenario that the world has turned its attention to non-conventional fuels that are cheap, non-polluting and easily producible. While a variety of fuels have been considered as non-conventional alternate fuels, the potential of hydrogen as a fuel of the future is promising. In terms of usage, it is believed that the United States is the world's most fuel-consuming nation with consumption levels reaching twelve million barrels a day. The astounding part of this statistic is that two third of this fuel, that is eight million barrels are burned on the roads to power cars and trucks. Obviously, the United States is also the world's largest producer of Carbon dioxide that contributes most to the green house effect. The cost for importing so much oil a day is a...

Nature and Humanity, a Comparison of Poems Essay -- Poetry Nowlan Rilk

When humans and nature come together, they either coexist harmoniously because nature's inhabitants and humans share a mutual respect and understanding for each other, or they clash because humans attempt to control and force their ways of life on nature. The poems, "The Bull Moose" by Alden Nowlan, "The Panther" by Rainer Maria Rilke, "Walking the Dog" by Howard Nemerov, and "The Fish" by Elizabeth Bishop, describe what happens when humans and nature come together. I believe that when humans and nature come together they either clash and conflict because individuals destroy and attempt to control nature, which is a reflection of their powerful need to control themselves, or humans live peacefully with nature because not only do they admire and respect nature, but also they can see themselves in nature. The poem "The Bull Moose" illustrates that when humans and nature come together, they clash and conflict because humans attempt to control nature in order fulfill their need to control themselves. In the poem, the moose is on his death march and searching for a place to die peacefully. During his search, after leaving his natural environment of "trees [and] mountain[s]," the moose approaches a "pole-fenced pasture." This "fenced pasture" symbolizes the division between the moose's natural free environment and the environment dominated and controlled by humans. When the moose reaches the environment dominated by humans, he approaches the cattle, and rather than greeting the moose in a friendly manner, the cattle symbolically move "to the other end of the field" because they realize that the moose is not like them and does not belong in their environment. This situation illustrates the clash between the human environment... ...nizes the fish because, just like the fish, people fight daily battles to survive in life. This humanization of the fish enables the speaker to relate and respect him, and therefore, ultimately leads to his release. The poems, "The Bull Moose" by Alden Nowlan, "The Panther" by Rainer Maria Rilke, "Walking the Dog" by Howard Nemerov, and "The Fish" by Elizabeth Bishop, illustrate what happens when people and nature come together, but the way in which the people react to these encounters in these poems is very different. I believe that when humans and nature come together either they clash and conflict because individuals destroy and attempt to control nature, which is a reflection of their powerful need to control themselves, or humans live peacefully with nature because they not only respect and admire nature, but also they can see themselves in the nature.

My Approach to Writing

My goals for this course is to be able to properly use quotations, paraphrase and make corrections to grammatical errors also how to utilize various research strategies and organize information is a meaningful way so that the audience can easily understand what I have written. To be able write information clearly and correctly is critical in my personal and professional life.In my professional life I do have to document on the customers account on what they called in about and the solution, the notes I place on the customer's accounts needs to be clear so that if the customer calls back in the next representative will be able to read and understand what I wrote. Same thing applies if my supervisor needs to review the notes and or the call. As a college student I am required to participate in class discussions, write and summarize essays.Since my classes are online the preferred method of communication for the professors are emails . 1 also prefer to email my supervisor with any reque sts, concerns etc , that way the requests is documented cause as human being we have a tendency to forget things so the email can be used as reference. I also have to write notes or send emails to my daughter teacher as well, so being able to write properly is critical.I set goals for writing an academic paper by first understanding who my audiences are, so that I am able to express my ideas and thoughts and findings in a way that they can clearly understand. Then I begin to plan my work which includes , creating an outline, come up with points to over and a statement of purpose, which serves as a guide before I start to research and write the paper . When the writing Is completed I revise and proof-read for any errors .Writing for other can be very challenging. It requires you to be focused and creative. My biggest challenge would be coming up with new and unique Ideas to impress or excite the audience I want to make sure that my Ideas are not something that they Eve have heard bef ore. The first couple sentences can be pretty challenging but usually once those are completed then new Ideas start flowing.

Memo for ABC Complete Kitchens Inc Essay

â€Å"Great organizations demand a high level of commitment by the people involved†- Bill Gates. Introduction Having the right man for the right job is imperative for corporate success. The person that installs the cabinetry for ABC Inc. is probably not the same person you want managing the financial responsibilities and obligations. Employees of ABC Complete Kitchens Inc. encompass a similar work ethic, professionalism and accountability however; their skills vary and need to be accommodated suitably within the company. Maintaining this level of expectation is imperative to achieve organizational success. Maturity, health, financial stability and the ability to compensate accordingly to current and long term fiscal challenges is the responsibility of the financial manager and within this organization or for ABC Inc. the Chief Financial Officer (CFO). The CFO assesses, directs, monitors, controls, develops strategies, plans for current and long term financial goals and most importantly determines the organizations investment decisions. The CFO and/or financial manager must â€Å"weigh the costs and benefits of all investments and projects and decide which of them qualify as good uses of the money† (Northcentral University, 2011. 7; 709). This is money invested by others as well as yourselves within this company. There are three main tasks financial managers are responsible for beyond applying management  standards to financial capital or income of this conglomerate. These consist of; making (preferably good) investment decisions, financial decisions and managing the company’s cash flow on a day to day and a long term basis. In order to stand behind these investment decisions, it is imperative to understand the terminology and processes within the financial systems development. Assets Assets are items of ownership that can be converted into cash or have an exchange value. They are investments this company has made. From an accounting point of view, assets can be divided further into two categories, current and long-term assets. Current assets are cash or other liquid items that can be turned into cash within one year. Marketable securities are short term, low risk investments such as, the current stock you hold and what it is worth or can be sold at. Accounts receivable are debts owed to this company by consumers for products and services provided already on credit. Inventories are assets comprised of raw materials such as cabinetry, sinks, and appliances including kitchens being currently installed that ABC Inc. still owns. There are other current assets that we will view on our balance sheet later on and they are mostly prepaid expenses and deferred assets as well as expenditures for future costs such as insurance, rent and interest. Intangible assets have no physical existence. These can include intellectual property or employees who attain knowledge and skill (NCU, 2011. 7:13). If the employee leaves to go to another organization, this is considered an intangible asset. Perception of the company within the community is important. Take for example the communities perception of the company. Wal-Mart and most recently Target with their credit card theft issue experienced intangible assets. Copyrights, patents and goodwill are also intangible assets. â€Å"Recently, I was asked if I was going to fire an employee who made a mistake that cost the company $600,000. No, I replied, I just spent $600,000 training him. Why would I want somebody to hire his experience?†-Thomas J. Watson (founder of IBM). Liabilities A liability is an obligation to creditors, an entity arising from past transactions, where the settlement can result in the transfer of assets,  services or other yielding of benefits in the future. They include any type of borrowing from persons or banks for improving on a business or increasing personal income. Liabilities of this company are duties or responsibilities that require settlement by future use of assets at or by a specific date, over a short or long time period or possibly on demand. Liabilities are categorized as current and long-term classification. Classifying liabilities as either current or long term will assist ABC Inc’s CFO assess if the risk of these liabilities will involve disbursement of cash or further company assets in the near or distant future. A current liability will be satisfied within one year. Diving deeper into the definition of current liabilities, a company also identifies them as debts that are expected to be taken care of with current assets or with the use of other current liabilities. Accounts payable are considered the total sum of monies or obligations owed to purveyors for goods and/or services purchased with credit. When accounts payable are paid off, it represents a negative cash flow for the company. Short-term debt otherwise known as notes payable is the reimbursement that will occur within the next year to satisfy a debt. Items that are known monies of the company that have not been paid such as the salary for employees or taxes and deferred or unearned profit that has been received for products that have not been distributed are classified within the current liability category (NCU, 2011. 7:23-24). Long-term liabilities are debts payable over a longer period of time and unlike current liabilities, extend beyond one year. Examples of these are long-term debts, a capitol lease and deferred taxes. Long-term debt involves the obligation of our company to compensate our providers for a period of time that extends beyond one year. Currently, ABC Inc’s long-term debt consists of the construction of buildings overseas as well as most of our products utilized in the assembly of the kitchens. A capitol lease is a contract that requires this organization to make scheduled payments in exchange for the use of a certain asset. An agreement is made between ABC Inc. and another proprietor to compensate for use of things such as equipment, the plant or property. ABC Inc. needs to bear this risk and act as if it is owned as a company asset. Deferred taxes are taxes this company owes but has yet to pay. They appear as a liability because eventually they will be paid for however currently the company has exceeded its financial  income. Owners Equity or Shareholders Equity Owners or shareholders equity is the ownerships interest in a corporation in the form of common or preferred stock. This amount is calculated and identified as shareholders equity, net worth or book value (Averkamp, 2013). The equity a company has is determined by taking the total assets and subtracting the total liabilities. Equity is the quantity of ABC Inc’s assets that you as shareholders own, as opposed to what the company borrowed. Owner’s equity is also classified as net worth or net assets; it’s your interest as owners in this company. Equity can be considered as the calculation of a company’s money that is left over if an asset were converted to cash and all of the current and long-term liabilities against it are paid. Equity is the stock this company and you as individuals possess, it is the value of the assets that you the proprietor actually own. Assets are equal to equity plus liabilities, thus indicating how much of the company’s asset s belong to or are owned and by whom. The Balance Sheet The balance or statement of financial position lists the company’s assets and liabilities, providing a model of the corporation’s financial position at any given time. The balance sheet summarizes the remainder of all the assets, liabilities and overall worth of a company’s accounts as of a specific date, usually the last day of the accounting period or the last day of the quarter or fiscal year (Thomsett, 2011). The fundamental accounting equation is; the sum of all asset account balances is equal to the sum of liabilities plus net worth accounts. It can at times be utilized and analyzed as an estimate of the liquidation worth of the corporation, aiding in foreseeing the value that would be left if the assets were bought and liabilities remunerated. A balance sheet must provide a fair and valid view of an organization’s state of affairs as well as abiding by the provisions of GAAP in its preparation. A balance sheet states: What assets the company owns How assets are paid for What the company owes or what they are liable for Amount left after satisfying their debts Balance Sheet Analysis and Current Ratio Analyzing the balance sheet assesses the company’s value, control and short term cash needs. The balance sheet is a quantitative summary of a company’s financial situation or condition at a specific point in time, including but not limited to assets, liabilities and net worth. The first part of a balance sheet shows all the productive assets a company owns, and the second part shows all the financing procedures, the liabilities and the shareholders equity. This is better seen from the table demonstrated on the next page. The asset accounts are added together, providing the total amount of the corporation’s properties prior to being decreased by debts and obligations. The balance sheet is comprised of assets and liabilities, each with similar sub-groups providing a final explanation of the balance sheet subsection for reference. The total of all liabilities plus net worth accounts is always equal to the total of all assets, WITHOUT EXCEPTION! â€Å"How is the balance accomplished? The sum of liabilities and net worth is always equal to the value of all asset accounts because of double-entry bookkeeping. Every entry has a debit and a credit and these are equal in value. They may also be thought of as a plus and a minus. At any time, the sum of all accounts in the corporate books will add up to zero, because debits and credits offset one another â€Å"(Thomsett, 2013). It is important to remember that creditors often compare a company’s current assets and current liabilities to evaluate whether or not the company has adequate working capital to endure their short-term financial needs. This comparison can be summarized in the company’s current ratio. The current ratio is the percentage of current assets in relation to their current liabilities. A higher current ratio gives the implication of the company experiencing less risk of a cash deficit in the near future (NCU, 2011. 7:727). The Income Statement The income statement shows the company’s net income or profitability during a specific period of time. The income statement can also be referred to as the profit and loss, or â€Å"P&L† statement, and the net income is also referred to as the company’s earnings (NCU, 2011). The income statement is based on the accounting equation that; income equals revenue minus expenses which in turn illustrates the value of the owner’s equity as increasing or decreasing. The income statement analysis explains how the profitability of  the company relates to the company’s shares. Different ratios are used providing information on ABC Inc’s operation and worth (NCU, 2011). Conclusion This leaves us now analyzing not only the national but also the international fiscal aspects of ABC Complete Kitchens Incorporated. Generating sales overseas is taking this company to new heights within the business world. The income statement or statement of financial performance catalogs the company’s revenues and expenses. It is putting our name on the map while increasing profit, employment opportunities and as the Board of Directors; you are responsible for maintaining this stature. This position is not only exciting, it is manageable as well. As a project manager I foresee significant advancement within all of the departments. If everyone involved collaborates cohesively, communicates respectfully and complies with ABC Complete Kitchen Incorporated’s mission and vision, the finality will be a company that ultimately produces an exceptional product with complete customer and corporate satisfaction. References Averkamp, H. (2013). What is owners equity? Accounting Coach, LLC. Fort Atkinson, WI Retrieved from: http://www.accountingcoach.com/privacy-policy (2011). SKS 5000- Business strategies for organizational effectiveness within the global perspective. Pearson Learning Solutions ISBN: 9780558870447 (2013). List of key accounting terms and definitions. InvestorGuide Staff. Retrieved from: http://www.investorguide.com/article/13789/list-of-key-accounting- terms-and-definitions/ Thomsett, M., C. (2013). The balance sheet. Getting Started in Stock Investing and Trading Retrieved from: http://www.investorguide.com/article/12689/the-balance-sheet-ws/

Compare and Contrast the Marketing Strategies of Li Ning

English Language Centre Cover Sheet | Draft| X| Course Work Submission| Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment Full Name (in pinyin)| | Yinqin Wang| English Name (optional)| | | ID Number| 1101133| Class (e. g. Y2_EEE_A1)| Y2_BAD_A2| Programme| Business Administration| Module Code| EAP105|Assignment Title| Compare and contrast the marketing strategies of Li Ning domestically and internationally| Submission Deadline| 22 October 2012 before 20:00| EAP Tutor’s Name| Jacqueline Banki| Final Word Count| 1057| I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available on p. 31 of the current Academic Student Handbook of Xi’an Jiaotong-Liverpool University and in the 2011 ELC Student Handbook Appendix 2, 4, and 5).With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * thi s document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff.I understand that unauthorised collusion and the incorporation of material from other works without acknowledgement (plagiarism) are serious disciplinary offences. By uploading my assignment onto ICE, I formally declare that all the above statements are true. Scoring – For Teachers Use (teachers may change descriptor labels below as needed)| Marker| Initials| C| O| G| V| R| Final Mark| First – red pen| | | | | | | | Second – green pen| | | | | | | | Third (if needed)| | | | | | | | For Academic Office Use| Other Penalties|Date Received| Days Late| Late Penalty| Marker Initials| Format (Y/N)| Plagiarism Co de| Collusion Code| | | | 1. | | | | | | | 2. | | | | Compare and contrast the marketing strategies of Li Ning domestically and internationally With Chinese economy developing rapidly recent years and the huge success of 2008 Beijing Olympics, Chinese sportswear market has emerged a blooming scene. Not only the mighty foreign brands such as Nike and Adidas win the favor of Chinese people, which took 10. 5% and 7. % of mainland sportswear transactions respectively in 2011, the domestic brands such as Li Ning and Anta also occupy large market share (China Daily, 2012). Li Ning, the Chinese domestic sportswear brand which bears the name of renowned Chinese gymnastic athlete Li Ning, acts a leading role in Chinese sportswear market. Only secondly to Adidas, Li Ning possesses 7. 2% market share and keeps expanding (China Daily, 2012). Not satisfied with its immense domestic achievement, Li Ning strives for more enormous stage and switches its target to international market since 2011.Not ably, on the one hand, the domestic marketing strategies of Li Ning, such as opening and streamlining numerous retail stores, are somehow quite different from the international strategies like using e-commerce approach. On the other hand, the strategies domestically and internationally also share several similarities like attaching importance to branding. The emphasis of this essay is to compare and contrasts the domestic and international marketing strategies of Li Ning. Although to some extent few of these strategies are alike, Li Ning has largely followed diverse approaches domestically and internationally.To begin with, there are some similarities between the market strategies of Li Ning domestically and internationally, such as investing more in branding to cultivate its long-term competitiveness. Specifically, both domestic and international strategies take steps to sponsor famed athletes or sports team to advertise the high quality and advanced functionality of its products, which aims to make people hold a favorable impression of Li Ning. For instance, in 2012 London Olympics, various overseas medal candidates like Spain’s basketball team were signed with Li Ning (Brandchannel, 2012).Also, Li Ning grasped Chinese top gold medal forecasts in multifarious sports events like ping pong and badminton, which includes Lin Dan and Wu Mingxia who enjoy the high popularity among Chinese people (Brandchannel, 2012). Especially, the athletes who are sponsored by Li Ning are inspired to publicize Li Ning not only by wearing its products. For example, immediately after Lin Dan won the gold though the spectacular final game, the logo of Li Ning at the jersey of Lin was tugged to display a gesture of appreciations, which makes the effect of advertising cracking (Brandchannel, 2012).Furthermore, domestic strategies are also similar to international strategies in targeting young generations. Domestically, Li Ning replaced old logo and slogan to make the brand mor e abut to the generation born after 1990s as well as establishes new â€Å"sixth-generation stores† which attracting young clients (China Daily, 2011). World widely, Li Ning also focuses on young people because they are unbiased to Chinese brands, accustomed to shopping online and generally spend so much time surfing the Internet, which opportunely corresponds to the e-commerce strategy of Li Ning (Ad Age, 2011).Although the domestic and international strategies share some similarities, they nevertheless employ fundamentally different approaches in a number of key areas, such as using different channels to sell products. In other words, the strategies domestically direct to sell inventories mainly in solid shops, whereas the international strategies prefer using e-commerce, event marketing and digital media. In detail, numerous retail shops spread all over China are owned by Li Ning.Also, confronted the cooling Chinese economy in recent times, in order to raise the efficiency of entity sales, the company adopts measures that streamlining the network of the retail stores and entering lower tiers cities to speed eliminating premium brands by merger and acquisition(China Daily, 2012). When it turns to worldwide, to shun retail channels, Li Ning established its appropriative e-commerce sites as the only passageway to its products and released a delicate teaser video heavily on its Facebook page and twitter account (Voight, 2012).Also, microsites and events are relied to induce online buzz (Voight, 2012). In addition, the domestic and international strategies are dissimilar in the slogan and the images they are intended to shape. Domestically, Li Ning created a new slogan â€Å"make the change† to indicate that greatness is not undying, only changes can be perpetual, which not only nettles the slogan of Nike â€Å"Live through your greatness†, but also remodels the impression of Chinese people on Li Ning as a more high-end brand (Brandchannel, 2012).Internationally, the slogan â€Å"straight out of new China† demonstrates that its products leverage its rich Chinese culture and are diverse from the cheap, rough made-in-China goods as old perception considered (Voight, 2012). Furthermore, with regards to new marketing segments need to be expanded, Li Ning focus on Children garment domestically while women market segment internationally. Cooperated with local children garment firm Paclantic to design more attractive children sports and leisure clothing, the clothes could be sold in the franchised stores and affiliated shops of Li Ning in China (Wang, 2012).Nevertheless, the market segment of women who do not need intramuscular figures and desire equal positions with men are attached importance to by the international strategies of Li Ning (Warc, 2011). In summary, this essay has made comparisons and contrasts between the marketing strategies of Li Ning domestically and internationally. The domestic strategies, like th e international ones, have strong sponsor awareness and also aim to attract younger generations.Despite that the international and domestic strategies have to some degree implemented similar strategies; essentially approaches are adopted in crucial areas, such as using different slogans, selling products by different channels and expanding different market segments. Although the e-commerce method ingeniously avoids complex retail channels internationally and the notion to achieve long-term profits domestically seem to be reasonable, Li Ning may ot achieve so many profits as they expected, because its vague brand positioning might cause the confusion and misconstrue of domestic people and its international consumers may despise Li Ning for its imitative logo and slogan which have some resemblance to Nike and Adidas. It is suggested that Li Ning should slow down its expansion and invest more to raise the quality and make some innovations instead of having large inventories discounted as a result of expanding too fast. Also, to have explicit brand positioning is crucial.Nonetheless, as Li Ning keeps adjusting corresponded to the changing situation and creating new products, it is too early to definitively judge whether Li Ning will have a promising future. References list Ad Age (2011). China's Li-Ning Takes on Nike, Adidas With U. S. E-Commerce Site. [online]  New York: Ad Age. Available from: http://adage. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/. (Accessed 12 October 2012) Brandchannel (2012). London 2012: Success as Li-Ning ‘Makes a Change' in Olympics Strategy. [online] New York: brandchannel. Available from: http://www. randchannel. com/home/post/2012/08/13/London-2012-Li-Ning-081312. aspx. (Accessed: 12 October 2012) China Daily (2011). Li Ning expects business to slow. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/bizchina/2011-01/18/content_11874065. htm. (Accessed: 12 Octo ber 2012) China Daily (2012). China's sportswear brands nurse Olympics hangover. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/londongames/2012-07/02/content_15542591. htm. (Accessed: 12 October 2012) Voight, J. (2012). Video Is Lifeblood of Li-Ning's ‘New China' Sneaker Launch. online] Charlotte: ClickZ. Available from: http://www. clickz. com/clickz/news/2166538/video-lifeblood-li-nings-china-snea ker-launch. (Accessed: 12 October 2012) Warc (2011). Li-Ning plans global push. [online] London: Warc. Available from: http://www. warc. com/Content/News/Li-Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52;q. ( Accessed: 12 October 2012) Wang, W. (2012). Li Ning rejoins race in children's wear market. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/2012-05/12/content_15276320. htm. (Accessed: 12 October 2012) Compare and Contrast the Marketing Strategies of Li Ning Compare and contrast the marketing strategies of Li Ning domestically and internationally With the development of Chinese economy, sports industry has become one of the new industries in china, which has large market size and high growth rate (Qinqin, n. d. ). In Chinese sports area, Li Ning brand, built by famous gymnast Li Ning (Enright, 2012), is the market leader and owns about 8000 hypostatic shops domestically (Zhang,2011). Similar to some international famous brands like Nike and Adidas, Li Ning intends to enhance influence by exploring international market (Sauer, 2012).For this reason, the essay will compare and contrast the marketing strategies of Li Ning domestically and internationally. A close look at the sources available, it seems that the topic could be analyzed from the internal aspect such as sales methods, promotion and the external aspect such as consumption concept and competition. The essay will compare and analyze Li Ning’s marketing strategies by the in ternal and external aspects’ factors. From the internal perspective, there are two main sales strategies should be considered as follows: sales methods and promotion.In regard to sales methods, Li Ning implements entity sales and e-commerce sales at home and abroad simultaneously (Anon, 2011a, Voight, 2012 and Zhang, 2011). Nevertheless, the focus of sales methods might be different considering the contrasting name reputation domestically and internationally. Li Ning, named after china’s gold-medaling gymnast, is very famous in china, especially after the 2008 Olympic Games in Beijing (Enright, 2012). As typical local brand with high name reputation, Li Ning chooses entity sales as its main way of sale domestically and there are almost 8000 hypostatic shops in china (Zhang, 2011).Whereas the name Li Ning perhaps unfamiliar in the West. For instance, the marketing firm tested the brand with U. S. customers and the result shows that brand awareness was almost 0% (Enright , 2012). Rather than seeing it as a bad thing, Li Ning sees it as a launch point to â€Å"upgrade the brand image and win recognition from consumers† (Zhang, 2011). What is why â€Å"Li-Ning is planning to concentrate on the new online portal before opening more brick-and-mortar stores† in U. S. market (Anon, 2011a). In order to achieve more name reputation and higher sales, Li Ning fixes much attention n another sales strategy, promotion, as well. Both foreign and domestic, Li Ning has been paying much attention to Olympic Games and sports super stars (Anon, 2011b and Sauer, 2012). At home, since 1992 in Barcelona, China’s Olympic terms have chosen Li Ning as a fixture and the brand still counts on gold-medal terms such as Chinese ping pong, shooting gymnastics and badminton teams (Anon, 2011b). Overseas, Li Ning was the 30th Olympic Games sponsorship in 2012 (Sauer, 2012) and invited NBA All-Star teams players to speak for it (Anon, 2011b).Moreover, according to different national culture, Li Ning even used different slogans to appeal to the nationalist fervor. For instance, where the word â€Å"you† was used by Nike in America, Li Ning chose the slogan â€Å"we can† domestically and â€Å"the moment† for international audience (Anon, 2011b). On the other hand, in external aspect, Li Ning has taken a series of measures to deal with two social problems: target groups and fierce competition (Anon, 2011a, Ranasinghe, 2012 and Zhang, 2011). With the rapid development of internationalization, various views on Chinese goods have been published.In china, instead of praising highly local brand, Chinese customers are worried about the Chinese sports brand’s store quality is not equal to the brand's quantity (Zhang, 2011), preferring internationally famous brands like Nike and Adidas (Ranadinghe, 2012) and transforming the cost from sports to food and beverage (Ranasinghe, 2012). On abroad, although some older consumers usually think of China-made products as fakes or knockoffs, younger consumers do not see Chinese products as second-class or counterfeits (Enright, 2012).Regarding the situation, in recent years, Li Ning has been trying to make the brand more youthful and upmarket (Anon, 2011b). For the new strategy, Li Ning not only created a new logo and new slogans but also launched many new products with a better outlook and quality, which aimed to appeal to domestic and foreign younger generation (Zhang, 2011). Furthermore, Li Ning has managed to expand to different areas at home and internationally as well (Anon, 2011a, Anon 2011b and Wen, 2012).In view of China’s family planning policy, Li Ning has rejoined the battle of children’s garments by cooperated with another company in Tianjin (Wen, 2012). In consideration of the case that many foreign customers have great curiosity about eastern culture (Voight, 2012); Li Ning puts brand international feeling over oriental theme (Zhan g, 2012). For example, in March 2012, Li Ning promoted a pair of men’s basketball shoes with the Chinese dragon pattern which was a limited edition on Facebook, and then the tremendous crowds to Li Ning’s website led it to collapse (Voight, 2012).In addition, Women have become another one of the main target groups of Li Ning overseas (Anon, 2011a). Next, the second problem Li Ning is facing is the large-scale competition with local brands and international brands domestically and internationally (Anon, 2011a et al). The fierce competition â€Å"not only has it been forced to scale back its plans for world domination, but it also now finds itself at risk in its home market against domestic rivals like Peak and 361 °, but also with global heavy hitters Nike and Adidas† (Sauer, 2012).The difference is that language might be the main barrier Li Ning needs to face in international market (Zhang, 2012). With a view to the situation, on the one hand, Li Ning decided to slow the pace of new openings and close some inefficient stores to curtail expense and store energy (Ranasinghe, 2012); on the other hand, Li Ning would enter the second-tier cities to achieve next phase of growth (Anon, 2012). To sum up, in internal aspect, Li Ning chooses both entity sales and e-commerce sales at home and abroad. Different focuses are determined due to large name reputation difference.To achieve more popularity, Li Ning focuses on Olympic Games and sports super stars with different slogans. Furthermore, in external aspect, facing the customers’ different consumption views on Chinese brands domestically and internationally, Li Ning transforms its attention to younger people and set new different target groups both domestic and foreign. Li Ning has been facing increased competition with global names and local rivals, and what is why Li Ning determines to slow the pace of new openings and enter the second-tier cities.In future, Li Ning could make greater br eakthrough by implementing brand strategy, constructing international brand image, developing technology innovation and improving enterprises’ core competitiveness (Zhang, 2012). References: Anon. (2011a) Li-Ning plans global push [online] London Warc. Available from: http://www. warc. com/Content/News/Li-Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52= (Accessed: 3 October 2012). Anon. (2011b) China's Li-Ning Takes on Nike, Adidas With U.S. E-Commerce Site [online] New York Ad Age. Available from: http://adage. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/ (Accessed: 3 October 2012) Anon. (2012) China's sportswear brands nurse Olympics hangover [online] China Chinadaily. Available from: http://www. chinadaily. com. cn/business/londongames/2012-07/02/content_15542591. htm (Accessed: 3 October 2012). Enright, A. (2012) Li-Ning makes its U. S. debut [online] Chicago Internetretailer.Available from: http://www. interne tretailer. com/2012/01/16/li-ning-makes-its-us-debut (Accessed: 3 October 2012). Qinqin, D. (n. d. ) Comparative analysis of Chinese and Western Sporting Goods Enterprises’ Growth Pattern. Wuhan, China: Dept. of Sports Economics & Management, Wuhan Inst. of P. E. Ranasinghe, D. (2012) No Medals for China’s Sportswear Firms [online] US CNBC. Accessed from: http://www. cnbc. com/id/48454835/No_Medals_for_China_s_Sportswear_Firms (Accessed: 3 October 2012). Sauer, A. 2012) London 2012: Success as Li-Ning ‘Makes a Change' in Olympics Strategy [online] London Brandchannel. Available from: http://www. warc. com/Content/News/Li Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52= (Accessed: 3 October 2012). Voight, J. (2012) Video Is Lifeblood of Li-Ning's ‘New China' Sneaker Launch [online] New York Clickz. Available from: http://www. clickz. com/clickz/news/2166538/video-lifeblood-li-nings-china-sneaker-launch (Accessed: 3 October 2012). Wen , W. 2012) Li Ning rejoins race in children's wear market [online] China Chinadaily. Available from: http://www. chinadaily. com. cn/business/2012-05/12/content_15276320. htm (Accessed: 3 October 2012). Zhang, D. (2011) Li-Ning sportswear looks to win overseas [online] London BBC. Available from: http://www. bbc. co. uk/news/business-12665597 (Accessed: 3 October 2012). Zhang, X. (2012) ‘Marketing Plan for Li-Ning Product Expansion in UK’, Lecture Notes in Information Technology, Vol(14), Wuhan, China: Dept. of Sports Economics & Management, Wuhan Inst. of P. E.

Sase study Essay

What is the break-even point in passengers and revenues per month?†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ First we have to figure out the contribution Margin = Sales per fare – variable expense per unit:†¨ $160.00 – $70.00 = $90.00 (Contribution Margin.†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ Break Even point in passengers= Fixed costs (divided) contribution Margin:†¨ $3,150,000 / $90 = 35,000 passengers.†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ Break-even point in revenues per month = Fare sales to breakeven (X) Sales per unit.†¨ 35,000 x $160 = $5,600,000 †¢What is the break-even point in number of passenger train cars per month?†¨ At 70% load = 90 x 70% = 63†¨ Breakeven point in passengers = 35,000/63 = 556 cars†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ c) If Springfield Express raises its average passenger fare to $ 190, it is estimated that the average load factor will decrease to 60 percent. What will be the monthly break-even point in number of passenger cars?†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ 90 seats x 60% = 54†¨ Contribution Margin = $190 – $70 = $120†¨ Fixed costs $3,150,000/ $120 = 26250 Passengers†¨ 26250/54 = 486 cars d) (Refer to original data.) Fuel cost is a significant variable cost to any railway. If crude oil increases by $ 20 per barrel, it is estimated that variable cost per passenger will rise to $ 90. What will be the new break-even point in passengers and in number of passenger train cars? Contribution margin = ($160 – $90) = $70 3,150,000/70 = 45,000 Breakeven point in number of passenger cars per month: 90Ãâ€"70% = 63 45,000/ 63 = 714 cars e) Springfield Express has experienced an increase in variable cost per passengers to $ 85 and an increase in total fixed cost to $ 3,600,000. The company has decided to raise the average fare to $ 205. If the tax rate is 30 percent, how many passengers per month are needed to generate an after-tax profit of $ 750,000? New Contribution Margin: $205- $85 = $120.00 Profit=after tax profit/tax rate = $750,000x 70% = $1,071,429 Breakeven point in passengers = $3,600,000 + $1071.429 = $4,671,429 (divided) $120 (CM) = 38,929 Passengers f). (Use original data). Springfield Express is considering offering a discounted fare of $ 120, which the company believes would increase the load factor to 80 percent. Only the additional seats would be sold at the discounted fare. Additional monthly advertising cost would be $ 180,000. How much pre-tax income would the discounted fare provide Springfield Express if the company has 50 passenger train cars per day, 30 days per month? CM= $120 – $70 = $50 Load Factor = 80% – 70% = 10% Additional Rider CM = 50 cars x 90 seats x 10% = 450 Per day Revenue: $160 x 3150 = $504,000 + $54,000 ($120 x 450) = $558,000 Variable cost per day: 70 x 3,600 (total seats) = $252,000 Per day income: $558,000 – $252,000 = $306,000 x 30 days = $9,180,000 Profit = $9,180,000 – $3,150,000 – $180,000 (addtl. monthly advertising cost) = $5,850,000. g). Springfield Express has an opportunity to obtain a new route that would be traveled 20 times per month. The company believes it can sell seats at $ 175 on the route, but the load factor would be only 60 percent. Fixed cost would increase by $ 250,000 per month for additional personnel, additional passenger train cars, maintenance, and so on. Variable cost per passenger would remain at $ 70. CM = $175 – $70 = $105 Number of passengers x load factor = 90 x 60% = 54 CM per ride: ($175 – $70) = $105 x (90 x 60% load) 54 = $5670 x 20 rides = $113,400 (per month) 1. Should the company obtain the route? I don’t think it would be profitable unless we can increase the number of passengers a month for this route in order to break even 2. How many passenger train cars must Springfield Express operate to earn pre-tax income of $ 120,000 per month on this route? Profit = CM x Q – fixed expenses $175x – $70x – $250,000 = $120,000 $105x = $370,000 X = 3,524 3524/54 = 65 train cars 3). If the load factor could be increased to 75 percent, how many passenger train cars must be operated to earn pre-tax income of $ 120,000 per month on this route? CM = $105 90 x 75% = 67.5 67.5 x $105 x 20 cars = $141,750 $175 – $70 = $105 $105 = $370,000 ($250,000 + $120,000) 3,524 passengers 3,524/67.5 = 52 trains 4) What qualitative factors should be considered by Springfield Express in making its decision about acquiring this route? Considerations in decision making in addition to the qualitative or financial factors highlighted by incremental analysis. They are the factors relevant to a decision that are difficult to measure in terms of money. Qualitative factors may include effect on employee morale, schedules and other elements, relationships with and commitments to suppliers, effect on present and future suppliers and effect on present and future customers.